A trademark is a unique and characteristic brand representation tool that is displayed on products manufactured by a company that upon a glance indicates to the consumers that a certain product has been produced by this company. It can be displayed in the form of a slogan, a logo, a sign, graphic, a particular colour or word; or a combination of these- the best examples of the combination being Coca Cola and BMW who have embedded their logo within the brand name.
It is necessary to have a trademark that sympathies with your brand value and the product that you’re trying to sell. If you wish to make your brand a household name, the best way to go about it is get a trademark for it- in whatever way that complies best with the advertised product.
When we say unique it also means that you need to get your trademark registered as soon as possible because it cannot be predicted as to when exactly someone else is going to have the same idea and get it registered before you do. we are providing service from ahmedabad,Gujarat india.
PROVIDES A SEPARATE IDENTITY
A trademark takes over as your brand’s prime identity in the market. Customers upon noticing the trademark, either based on previous impressionable experiences or advertisements where the trademark forms a major visual cue, tend to favour the products they recognise and have an idea about.
EXCLUSIVE RIGHTS
The owner of Registered Trademark enjoys exclusive right over his trademark. The owner can use the same trademark for all his products. Also, the owner can enjoy the sole ownership of the Trademark and can stop others from the unauthorized use of his Trademark under the same class where it is registered.
RECOGNITION TO PRODUCT’S QUALITY
It gives recognition to the quality of the product. Customers attach the product’s quality with the brand name and this image is created in the market about the quality of a particular brand which helps in attracting new customers as they can differentiate the quality of a product by the logo/brand name.
SAFEGUARDING THE BRAND
Registering a trademark secures the brand and protects its authenticity. The owners of the trademarks can easily establish their right over them in case of disputes. Furthermore new companies that arrive in the market shall not be able to use similar names for their brand which ensures that the customers don’t get confused.
BUILDS TRUST AND GOODWILL
The established quality of your product and services are known by everyone through the trademark and which establishes trust and goodwill among the customers in market. It helps in creating permanent customers who are loyal and always opt for the same brand.
DIFFERENTIATES PRODUCT
It makes easy for customers to find your products. It makes your product and identity of products different from that of the existing and foreseen competitors and acts as efficient commercial tool. The logo can communicate your vision, quality or unique characteristic of your company and any organisation.
USE OF ® SYMBOL
Once the trademark is registered you can use the ® symbol on your logo stating that it is a registered trademark and no one can use the same trademark. It is exclusive of all types of usages as well as rights. If someone else use the trademark then you can also sue the party if the trademark is registered.
Soft Copy
Soft copy of Trademark/Logo (image, sound or shape)
Proof
Name and address of Trademark Applicant
Class
Classification or Trademark Class
Description
Description of the goods and services.